With support from ESPN, we’re launching our “Playing the Long Game” Matching Initiative to build a larger network of female coaches and mentors in girls’ youth sports programs.

74% of youth coaches are men.

Sports & Fitness Industry Association and the 2022 National Coach Survey

Let Her Play will leverage our growing network of collegiate and early-career female athlete volunteers and match them to a youth program in their geography as an “assistant coach.”

We feel this initiative has the potential to solve a number of issues:

• Providing the “match” in the mentor / coach that girls want to see to stay inspired and involved in sports

• Filling the need for additional assistant coaches in youth sports

• Offering a “give-back” opportunity to young women who feel sports has been a major contributor to their life success to date, but in a “bite-sized” way that does not overwhelm them as they enter the working world

• Playing the long game - exposing young women to youth sports coaching, so they feel more prepared to take a larger role in youth sports coaching later in life

Stay Tuned … We’ll launch in Boston this fall!

If you’re interested in learning more, signing up to volunteer as a coach or know a sports program looking for coaches, click below and share your information with us!